B2G Sales & Go-To-Market Training

Learn how to navigate the SLED market and close deals faster with our convenient online training program.

Sales Professionals

Learn to close more deals in SLED. Our convenient online training program gives you an insider view of the SLED market. It empowers you to connect with government buyers, find opportunities outside the RFP process, and grow your B2G revenue. Never miss your quota again.

Marketers

Adopt a data-driven approach to public sector messaging and product positioning. Learn how to align your campaigns with SLED initiatives and watch your B2G funnel fill faster than your competitors.

Founders & C-Level Executives

B2G is rewarding and lucrative, but achieving your goals requires specialized expertise and a tailored approach. Learn what to expect and how to set your business up for success in SLED.

We’ve distilled decades of insight into our convenient virtual program. When finished, you will be uniquely well-positioned to fill your government funnel, close more deals, and accelerate your B2G revenue.

But don't just take it from us.

Great program! We got a ton of value out of it and are already seeing the benefits!

Kris Sandor

CEO, Readyly

The course has been a huge resource - my use-case for this was to inform my SDR about the SLED market and how we can effectively support an outbound motion.

Natalia Daly

Enterprise Sales Manager, Netradyne

Great program with info you won’t learn anywhere else about how to approach the government market for your product! Definitely recommend!

Ross Bloom

CEO Revvit

Curriculum

SLED 101

SLED is a vast and diverse sector. SLED 101 breaks the market into comprehensible segments. You'll leave this lesson knowing how to approach SLED without getting caught in the weeds of regulation and local government bureaucracy.

THE BUDGET CYCLE

Public agency budget cycles are complicated. They are long and rigidly procedural, and small missteps can sink an opportunity. This lesson teaches your business how to navigate the SLED budgeting process so you can avoid common mistakes, accurately forecast deals, and learn about opportunities before they drop.

RFP PROCESS

This lesson gives you an insider view of government purchasing. You will learn everything you need about SLED procurement and the RFP process, including how to stay ahead of RFPs, when you should submit and when to stay away, how proposal evaluation works, and how you can improve your win rate.

COMPLIANCE

Learn how to stay compliant when working in the SLED market. The lesson won't turn you into a lawyer, but it will teach you how to stay out of trouble, when to seek the advice of counsel, and which rules to be aware of when you're selling to public sector clients.

MESSAGES THAT RESONATE

Using the right message is foundational to your SLED GTM approach. It helps shift from a reactive, RFP-chasing approach to an active lead-generation strategy. This session teaches you how to create effective messages that resonate with government clients and drive results.

REACHING SLED BUYERS

Learn how to reach your buyers, identify your ideal government client profile, understand the public sector organizational structure, and utilize communication strategies that resonate with government buyers. With over 92,000 government entities, this lesson will help you focus on your most likely buyers and create strategies that close more deals.

NETWORKING & PARTNERSHIPS

SLED is a relationship-based market. Networking and partnerships are vital for success but require a tailored approach. Tactics common in the private sector (e.g., wining and dining) are illegal in SLED. This session shows you how to network and build relationships in the public sector and describes three key types of partnerships.