So, uh, a while back, somebody who spends most of their time working in the federal market, uh, asked me about sled market and, uh, specifically where I source opportunities or how do you source opportunities, uh, in the federal market, there's sam. gov. You can go there and find pretty much every federal opportunity that's out there.
Every RFP from any federal agency. A very different situation in the SLED market. SLED market is fractured, it's scattered, and there's got to be at least 50 different companies that work with local governments to disseminate their RFPs. And you can subscribe to any one of those, and you can, uh, pay for it.
You know, pay some money and register and they'll send you different opportunities. Uh, but the reality is none of them are going to capture everything. And it's really not the best approach in this market. What you need to do and the way to make this work is to Generate awareness and generate demand for your product, for your services.
When you do that, governments that have relevant RFPs will start sending those directly to you. They'll want you to respond to their relevant RFPs. That's the way to do this, right? If your first interaction with a client is through an RFP response, you're way behind the ball. Generate demand, generate awareness, get the RFPs directly sent to you, you will see your win rate and your ROI go through the roof.