Understanding the Ideal Government Client Profile 🎯
If you've worked in sales or marketing, you've most likely heard of an ICP or Ideal Client Profile, but you probably haven't heard of an IGCP or Ideal Government Client Profile because I just made it up, or at least I think I did. The concept of the IGCP is the same as the ICP. It's a profile of the most likely buyer of your product or services, and it's a critical sales and marketing tool because it helps you accurately target your outreach and run an efficient go to market campaign.
But the IGCP has one key difference from the ICP, and that accounts for some of the very unique aspects of government clients that you just don't see in the private sector. And that's because the purchasing motivations are different between public sector and private sector clients. Where private sector clients typically make a purchase to resolve a pain point and achieve a financially based ROI, public sector clients make purchases in support of a strategic initiative or goal to achieve a service based ROI.
Meaning the outcome they're looking for isn't measured by whether or not the purchase saves them money or increases their revenue. It's measured by whether the purchase improves their service to their residents. So if you want help identifying your business's ideal government client profile, let's connect.
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