What's with the branding?

I've been asked a few times now about Elucid8's branding, what's with the paint splashes and, you know, on our new website, we've got some space themes and it's just a bunch of stuff that doesn't really scream government contracting and, you know, that's really kind of the point. Government contracting for the longest time has been thought of as this sort of stodgy.

Boring bureaucratic industry. And look, there is absolutely some boring bureaucratic aspects to the sled industry and B2G in general, but there's a lot more to it than that. And I feel like this reputation, uh, isn't totally fair. And I think it's kept a lot of really cool, innovative companies out of this market.

And as you know, if you follow me, you know, I love this market. I think it's great. There's a ton of opportunity here. So our branding is really just saying forget everything you've heard about government contract. It's not all like that. Sure, there's some truth here and there, but we're throwing the paint against the wall.

We're saying forget what you think, you know, it's different. We embrace proactive BDG. We're interested in leading the conversation, creating opportunities. Not sitting around waiting for RFPs to surface and then scrambling to send in proposals. That's not what we teach. We show you how to be a proactive government contractor, how to win work, how to grow, and how to have fun doing it.