Why should our company target the SLED market?

Here are just a few reasons…

• The market is huge - over 90,000 organizations. And they’re predicted to spend more than $144 billion on tech and IT in 2024.

• SLED contracts are very sticky. These are loyal clients that come back year after year.

• The SLED vertical is recession-resistant. Since public-sector revenues are tax-driven, they aren’t subject to consumer spending fluctuation.

• Two main drivers of SLED buying decisions are regulatory requirements and tax-payer demands. SLED entities are motivated buyers.

Who from our company should attend SLED Immersion?

The program is perfectly suited for every member of your c-suite, sales leaders, and your whole SLED sales team. We believe everyone can benefit from this program.

Can more than one person attend Immersion?

Yes! We want to build institutional, not individual, knowledge, so bring your whole team.

My business only targets one area of SLED (e.g., education). Will the program be relevant to us?

Yes! Despite providing different services, SLED organizations have similar operations. Whether your solution is for state agencies, schools, cities & towns, public utilities, or all of the above, SLED Immersion is for you.

Are sessions just 2-hour lectures (snooze fest)?

Not at all! We’ve borrowed from the International Baccalaureate style of education. The program’s structure encourages attendees to make practical connections between the material and the real world. Each session builds from the previous one and includes case studies presented by SLED industry experts.

Can VCs send their companies through SLED Immersion?

Absolutely. We work VCs and accelerator programs to ensure their portfolio companies are successful selling into the public-sector.