SLED Immersion

Rapidly build and sustain revenue growth in the SLED vertical. An intentionally designed curriculum paints a tangible picture of public agency operations and teaches you how to build and grow an effective SLED program. In one month, your business will be equipped with the knowledge, skills, and network to grow your SLED-derived revenue exponentially.

Registration for SLED Immersion, September 2024 is open. Space is limited, so register today!

How It Works

  • Two 2-hr sessions each week for four weeks

  • Curriculum developed and presented by SLED industry leaders

  • Intentionally designed to address the areas most SLED programs fall short

  • Open to everyone in your organization; register once and bring your whole team

Who Should Attend

  • Companies that want to quickly and efficiently enter and/or scale in the SLED market

  • Leadership teams looking to build a sustainable, recession-resistant revenue stream

  • Businesses viewing SLED revenue as critical to their growth strategy, fundraising, or exit

  • Sales leaders who want their team to blow past quota

Meet Your Instructors

  • John McKenzie

    FOUNDER/CEO

    John has been working at the intersection of business development, tech, and government for nearly twenty years. He has led several SLED market penetration campaigns and managed high-stakes technical projects for government clients. Past clients include the County of San Diego, the City of New Orleans, the School District of Philadelphia, the Washington State Department of Ecology, and the Fresno Irrigation District.

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  • Kelly McGary

    BUDGET & FINANCE ADVISOR

    Kelly is an accomplished municipal finance professional and entrepreneur. She served as a senior management analyst for the City of Fremont, California, prior to joining Standard & Poor’s as a public finance analyst. Kelly then joined Fitch Ratings’ public finance leadership team, where she oversaw all tax-supported bond ratings in the Southeast and Mid-Atlantic regions of the United States. In recent years, Kelly founded the Tampa Lunch Company, serving millions of meals to public and private schools in the Tampa Bay region. In 2021, the Superintendent of Hillsborough County Schools appointed Kelly as his representative to the Finance Advisory Committee.

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  • Michael Cohen

    COMPLIANCE & PROCUREMENT ADVISOR

    Michael is a public sector attorney practicing in California. Since earning his J.D. from the UCLA School of Law, he has helped numerous city, county, and special district clients navigate the government purchasing process.

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The Curriculum

Created by SLED industry insiders, our curriculum aims to do more than other go-to-market training programs. Each session builds on the previous one and features real-world case studies to reinforce learning. Immersion begins with an in-depth look at how SLED organizations operate then teaches your team how to create a highly effective SLED strategy.

Building Foundational Knowledge

  • SLED is an incredibly large and diverse sector. This class breaks it into comprehensible chunks and sets the stage for the rest of the program.

  • Public agency budget cycles are complicated. Long and rigidly procedural, small missteps can sink an opportunity. This session teaches your business how to navigate the SLED budgeting process safely.

  • Learn how money flows through the government and the rules you must follow to capture it.

  • This session gives you an insider view of government purchasing. You will learn everything you need to know about SLED procurement and the RFP process.

Going to Market and Selling to SLED

  • Learn how to align your solution with SLED-specific pain points and craft messages that resonate in the public-sector.

  • Getting in front of government clients requires a different approach. This session will show you what it takes.

  • Maximizing SLED ROI requires a strong network and the right partnerships. We’ll use this session to get you on your way.

  • Lastly, we’ll show you how to put the pieces together, solve the SLED puzzle, and rapidly grow your SLED revenue stream.